The better the ASO, the higher the conversion rate to download and the lower the CPI / CPL / CPA. Source: PICKASO’s ASO GuideĪSO is the base of any App Marketing strategy as, besides from providing organic downloads, it also has a direct impact on paid user acquisition campaigns costs and, thus, on business. In short, ASO’s main objective is to get more downloads at the lowest price possible. Google Play in 2021 – ConclusionsĪSO is the acronym of “App Store Optimization” and defines the optimization process of an app (both of its listing and of the app itself) with the aim to increase its Search and Browse / Explore visibility on the app stores, as well as to improve its conversion rate to visit and to download. ![]()
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